Cades Cove Cellars: Appalachian-Inspired Wines in Wears Valley

Cades Cove Cellars is a family-owned winery with a Wears Valley tasting location at 3184 Wears Valley Road, Sevierville. The winery produces a variety of wines inspired by the Smoky Mountain region and offers complimentary tastings, making it a relaxed stop for adults exploring Wears Valley.

For guests staying at Sunshine Around the Bend, the Wears Valley location is especially convenient for a day exploring the quieter side of the Smokies, with the winery offering an easy place to pause and enjoy a local wine tasting.

About Cades Cove Cellars

Cades Cove Cellars was founded by the Birkholz and Reed families, whose combined winemaking experience spans decades. The winery’s story is closely connected to the landscape around Cades Cove, which inspired both its name and the character of its wines.

The winery makes a range of wines using fresh fruit and established family recipes. Its selection includes both dry and fruit-forward wines, giving visitors a variety of styles to explore. The winery also offers wine slushies and a selection of gifts and wine accessories.

At the Wears Valley location, guests can enjoy complimentary tastings and browse the available wines and gifts. The official site also notes that the location has a deck where visitors can enjoy a wine slushy, making it more of a relaxed stop than a quick bottle shop visit.

Why Guests Love It

• A family-owned winery: Cades Cove Cellars grew from the Birkholz and Reed families and their longstanding involvement in winemaking.
• Complimentary tastings: The winery currently offers free tastings without requiring a reservation.
• A range of wine styles: Guests can explore wines ranging from dry varieties to sweeter, fruit-forward selections.
• A Wears Valley location: The Sevierville tasting room makes it a practical stop when exploring Wears Valley and the western side of the Smokies.
• A slower-paced experience: The tasting room and deck provide an opportunity to step away from the more crowded Parkway attractions.
• Local connection: The winery’s name and story are rooted in nearby Cades Cove and the Smoky Mountain landscape.

Insider Tips

Choose the Wears Valley location for a Sunshine Around the Bend itinerary. Cades Cove Cellars’ primary location is in Townsend, while the second location is in Wears Valley. The official site currently lists the Wears Valley address as 3184 Wears Valley Road, Sevierville.

Check the hours before you go. The official site currently lists Monday–Thursday 10 AM–5 PM, Friday–Saturday 10 AM–6 PM, and Sunday 11 AM–5 PM. The Wears Valley location is also currently noted as closed on Tuesdays on the winery’s wine page, so checking directly before visiting is particularly important.

Take advantage of the tasting. Cades Cove Cellars says complimentary tastings are offered daily with no reservation required. It is a good way to explore the selection before choosing a bottle to take home.

Consider the deck. The winery specifically highlights its deck and wine slushies, making this a pleasant stop when your group wants to slow down rather than immediately move on to another attraction.

Keep the two locations straight. The Townsend location is at 7126 E Lamar Alexander Parkway, while the Wears Valley location is in Sevierville. If you’re following an itinerary based around Sunshine Around the Bend, use the Wears Valley address when planning your route.

Stay Hello Sunshine Tip

For guests at Sunshine Around the Bend, Cades Cove Cellars fits beautifully into a slower Wears Valley afternoon. Enjoy a tasting, pick up a bottle for later, then return to the cabin for a little more quiet time on the wraparound deck or around the private patio fire table.