Lanier’s General Store: Local Crafts, Gifts & Smoky Mountain Finds

Lanier’s General Store is a small, locally focused shop on Wears Valley Road in Pigeon Forge, making it an easy stop for guests looking for handmade goods, Smoky Mountain souvenirs, antiques, and gifts with a more personal feel. Located at 1382 Wears Valley Road, the family-owned store offers a mix of locally made crafts, artisan goods, home décor, jams and jellies, soaps, souvenirs, and other distinctive finds.

About Lanier’s General Store

Lanier’s General Store has a traditional country-store feel, but its selection goes beyond the typical souvenir stop. The shop describes itself as a firefighter-, veteran-, and family-owned business, with an emphasis on local products and supporting makers in the Smoky Mountain area.

Inside, shoppers can browse locally made crafts and artisan goods alongside antiques, home décor, soaps, jams and jellies, bottled sodas, souvenirs, and gift items. The store also carries merchandise connected to the television series Moonshiners, as well as stills and moonshine-making grains and supplies.

For guests who enjoy finding something specific to remember a trip by, the appeal is the variety. Instead of browsing a large chain store, visitors can take their time looking through a smaller collection of regional goods and handcrafted pieces. The store also offers gift baskets, making it a practical stop when guests want to bring a thoughtful piece of the Smokies home.

Why Guests Love It

• Easy Pigeon Forge stop: Lanier’s General Store is located on Wears Valley Road, making it convenient to add to an outing through the Pigeon Forge and Wears Valley area.
• Local-made focus: Guests can find crafts and artisan products made in the surrounding Smoky Mountain region, giving souvenirs a stronger local connection.
• Good for different ages: Families and multi-generational groups can browse at their own pace, with merchandise ranging from décor and crafts to snacks, souvenirs, and specialty items.
• A quick shopping stop: The shop can work well as a shorter stop during a day of exploring rather than requiring a large block of time. Current visitor listings describe a typical visit as less than an hour.
• Gift-friendly: With gift baskets, local goods, crafts, and souvenirs, it can be a useful place to pick up something for someone back home.

Insider Tips

Lanier’s General Store currently has limited shopping hours according to recent listings, with Thursday through Saturday commonly listed from 11 AM to 4 PM. Other directories have shown different schedules, so it’s best to check the store’s current hours before making it a planned stop.

Because the shop is on Wears Valley Road, it can pair naturally with a day exploring the Wears Valley side of the Smokies. If your group is heading that direction, consider making Lanier’s part of the day’s route rather than making a separate trip just for shopping.

For families or groups with different interests, give everyone a little time to browse. The store carries such a varied mix of crafts, antiques, décor, specialty goods, and souvenirs that different members of the group may find completely different things that catch their attention.

Stay Hello Sunshine Tip

After a day of exploring Pigeon Forge and bringing home a few local finds, head back to Sunshine Around the Bend for a slower evening. Gather around the fire table on the private patio, let the kids settle into the Dolly Parton-themed game room, or simply enjoy the wooded views from the wraparound deck while the day winds down.